María
José.
Visuals for brands that want to matter.
I YAM was a creative platform for Rice Krispies Treats designed to connect with Gen Z and Alpha through their own cultural codes: memes, absurd humor, trends, fandoms and 'nonsense' content that actually makes total sense to them. The idea transformed the classic 'I AM' into a random, flexible, craving-based expression that could become anything — a mood, a joke, a trend or a personality — while positioning RKT as a symbol of self-expression, fun and digital culture. Through social content, experiences, collabs, activations and internet behavior, the campaign aimed to turn Rice Krispies Treats from a simple snack into a cultural element in the everyday life of a generation that rejects anything forced and just wants to be whatever they want to be.
A visual campaign inspired by the energy of festivals and contemporary food culture, designed to transform The Cheesecake Factory's dessert universe into a more editorial, vibrant and visually irresistible experience.
A conceptual limited-edition bottle collection inspired by key moments in Mexican culture — Día de Muertos, Holy Week and September 15th. Each design explores the interaction between color, light and transparency through translucent gradients, refractions and chromatic compositions inspired by the visual energy of each celebration, transforming glass and liquid into a more sensorial, luminous and contemporary experience.
A conceptual campaign developed for the launch of a new Kellogg's clean-label cereal inspired by the Netflix license K-Pop Demon Hunters, integrating the franchise's characters and visual universe into a more contemporary and culturally relevant brand experience. The project combines musical aesthetics, neon visuals and cinematic storytelling to create an immersive campaign designed to connect with Gen Z audiences through a more editorial, energetic and visually striking approach.
A visual refresh project for the Dial For Men line focused on redesigning labels and modernizing the product's shelf perception. The graphic system was developed to communicate the benefits of each variant more clearly through color, visual energy and more dynamic compositions, while maintaining a masculine, functional and contemporary aesthetic.
Branding & Visual Identity
Logos, visual systems and brand guidelines that define and differentiate.
Digital & 360° Campaigns
From concept to key visual — integrated campaigns across multiple touchpoints.
Social Media Content
Visual content designed for digital platforms with identity and consistency.
Packaging Design
Packaging and labels that communicate on shelf and respect global brand guidelines.
Presentation & Pitch Design
Decks, reports and proposals with clear, professional visual storytelling.
UX/UI Foundations
Human-centered interfaces and wireframes grounded in design systems.
I don't just make things look good —
I make them feel like something.
Creative & Graphic Designer with experience in visual communication for multinational brands. I have worked across branding and visual identity, 360° campaigns and packaging — always focused on making design strategically meaningful and visually present. I studied at Universidad Iberoamericana and have collaborated with brands such as Rice Krispies Treats, José Cuervo, The Cheesecake Factory, Lacoste and Henkel.
Pico.Love
Art Designer- Creative concepts and visual assets for digital and 360° campaigns.
- Branding, key visuals, and social media content.
- Photography & video production — concept to execution.
- AI-driven creation and editing of images, video and audio for campaigns and branded content.
- Presentations and pitch decks for clients.
2024 — PresentHenkel
Graphic Designer Intern- Packaging and labels following global brand guidelines.
- Digital and print assets for marketing campaigns.
- Content for e-commerce platforms and social media.
2022 — 2024Lacoste
Marketing Intern- Visual content aligned with brand identity.
- Advertising campaigns adapted for multiple formats.
- Social media and email marketing initiatives.
2021 — 2022